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Deliver frictionless customer experiences

Exceed customer expectations for speed and convenience while reducing the cost to serve.

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Deliver frictionless customer experiences
Customer Experience
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Featured products

Customize your customer experience solution and achieve strategic business goals with offerings from the ServiceNow portfolio.

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Customer Service Management
Automate requests, solve problems, and engage customers with seamless experiences.
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Field Service Management Image
Field Service Management
Increase scheduling and dispatching efficiency while empowering technicians
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Order Management Image
Order Management
Connect the ordering lifecycle from order capture to fulfillment. Drive efficiencies and create effortless experiences for your customers.
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Automation Engine
Automation Engine
Automate with AI to enhance customer experiences. Reduce costs, minimize complexity, and integrate modern and legacy systems
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WHY SERVICENOW?

The power of the
Now Platform ®

The Now Platform, purpose-built with customer service capabilities, brings together everything you need to drive seamless service experiences. This curated list is recommended as part of your customized solution.

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Service Catalog icon
Service Catalog Drive greater self-service by delivering a wide range of products and services through a modern, user‑friendly storefront.
Workforce Optimization icon
Workforce Optimization Manage teams effectively with real-time visibility into agent scheduling and performance.
Process Optimization icon
Process Optimization Optimize process flows to streamline work and improve outcomes.
Virtual Agent icon
Virtual Agent Intercept and resolve issues faster with an intelligent chatbot that understands simple, human language.
AI Search icon
AI Search Provide personalized, relevant, actionable search results to employees and customers.
Predictive Intelligence icon
Predictive Intelligence Simplify and accelerate everyday work with built-in machine learning.
Process Automation Designer icon
Process Automation Designer Build and manage multiple complex workflows with no-code playbooks.
CMDB Icon
Configuration Management Database (CMDB) Gain visibility into your IT environment and make better decisions.

Driving innovation at Siemens Healthcare

See how Siemens Healthcare and ServiceNow partnered to create a modern, connected service experience.

Reinventing the customer experience at BT Group

Discover how BT created a new service experience with ServiceNow Telecom Service Management and Network Performance Management.

Modern digital services delivered by South Dakota

Explore how South Dakota created a modern experience with ServiceNow Customer Service Management and ITSM.

Transformational shared services at Coca-Cola European Partners

Learn how Coca-Cola European Partners built a smart portal with ServiceNow Customer Service Management plus AI and machine learning.

“Click & Repair” system reduces employee effort at Carrefour

See how Carrefour built its maintenance app with ServiceNow Customer Service Management, Field Service Management and Automation Engine.

ServiceNow solutions make work, work better

93%
Reduced case volume
+52
Increased Net Promoter Score
91%
Automated batch payment resolutions
Telecommunications, Media, and Technology
Scale and support operations with end-to-end digital workflows.
Government
Enable better decision-making to deliver optimized government services.
Financial Services
Create seamless experiences for customers and agents with compliance.
Healthcare
Deliver better outcomes now and into the future with health IT.
Energy and Utilities
Automate critical operations to provide highly available, reliable services.
Education
Modernize learning to create amazing experiences for all.
FAQ

Customer experience (CX) is every interaction a customer has with your organization as they navigate touch points and interact with your products or services. Customers are more likely to repeat business and leave positive reviews when they have a good experience. A good CX can also bring improved loyalty, increased customer satisfaction, and better word-of-mount marketing (customer reviews and recommendations).

Customer service is one part of the whole customer experience. A CX includes the overall feelings a customer has towards your organization based on interactions and perceptions, both direct and indirect. Customer service includes direct customer touch points. Learn more about customer service management.

ServiceNow can help you improve your customer experience with curated solutions and product offerings that help work, work better for everyone. Empower your whole organization to serve the customer and deliver seamless experiences with automation, AI, proactive service, self-service, and more.

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